25x Lead Growth in New Markets:
Tailoring integrated strategies to expand Tosca’s reach and leadership abroad.
Challenge
Tosca, a reusable packaging manufacturer, lacked brand awareness in EMEA (Europe, Middle East, Africa) after acquiring European competitors Contraload and Polymer Logistics. Despite an amplified regional presence, Tosca remained unknown.
With no defined brand positioning for EMEA audiences, Tosca struggled to effectively communicate their value. They needed tailored messaging and compliance for the region to build visibility and trust.
Additionally, Tosca aimed to showcase strengths like sustainability and RFID tracing technology to match competitor messaging on lowering costs and waste. But with no audience connection, Tosca couldn’t convey their unique advantages.
Strategy
Accrescent optimized Tosca’s website as an educational hub on supply chain visibility and efficiency through RFID tracking. We implemented region-specific SEO to surface Tosca as a leader for EMEA searchers.
Content promoted across social and digital channels highlighted Tosca’s sustainability and technology strengths. Integrated campaigns targeted EMEA supply chain decision makers, establishing Tosca as an innovative partner.
Tailored messaging resonated across audiences while adhering to regulations. We defined Tosca’s regional value propositions, narrated through customer-focused content.
Results
Showcasing Tosca’s strengths provided a platform to engage and educate EMEA audiences. Lead volume increased from 10 to over 250 per month as Accrescent elevated Tosca’s regional visibility through unified content initiatives.
